If your company has an interesting and lengthy history, you might consider creating a visual timeline, like Nordstrom did on their company profile. The profile reads like a creative story from the very first line -- "In 1887, John W. Nordstrom, at 16 years old, left Sweden for the United States. He arrived in New York with $5 in his pocket, unable to speak a word of English." With a good balance of image and text, the timeline serves as a reminder of Nordstrom's stability and growth.